We work marketing magicWHEN WE SAY WE'LL MARKET YOUR HOME LIKE CRAZY, WE MEAN IT.
HOW DO WE DO IT?
We know that different properties appeal to different buyers and that is why we design a custom marketing and messaging plan for each home we represent for sale. Check out our exclusive marketing approach below.
Staging and storytelling
First Impressions Matter
We only have one first impression. We work with you to show off all of your home’s wonderful features and offer home staging advisement to help you add, edit or re-arrange what you already have to set the stage. Then, we craft up a unique, written narrative that tells the story of what makes your house a great home. Remember: to a potential home buyer, this is far more than a house, it could be their life. Helping them envision themselves having a great life in it is imperative.
BEAUTIFUL IMAGES MAKE
ALL THE DIFFERENCE
It may seem like common sense, but there are some incredible statistics out there surrounding the importance of high definition photography and video for your home. Homes with high quality photography sell 32 percent faster and for up to $10,000 more (RISMedia). As for video? Don’t even get us started. Not only are prospective buyers able to experience the beauty and comfort of your home from the comfort of theirs, but videos leave a lasting impression. With us, you get both.
Video is an Absolute Must!
For out of Market Buyers and In Market Buyers, Video is an absolute must!
Professional video allows prospective buyers to get a feel for your your home. As they watch, they’ll be able to immerse themselves in the home, and ultimately see themselves and their life there. The best part? The video experience draws them into the beauty and delight your home offers and anyone, anywhere can experience that from any device any where.
CHECK OUT OUR VIDEO MARKETING
Full blown marketing campaign
Ready, Set, Go!
Now that your home is beautifully staged and photographed, we’re ready to deploy a custom marketing campaign centered around your home. The internet is the #1 way buyers are discovering their next home, so it’s crucial you’re represented there. We treat this like a major event (well… because it is) and we promote your home throughout it’s entire life-cycle via all meaningful social and digital channels. What does that mean?
We build a buzz with a Coming Soon campaign. This creates excitement for the property to hit the market and it develops a list of potential home buyers interested and anxious to see it right away.
We announce it’s entrance onto the market with a Just Listed campaign. Not only will we syndicate your listing to the Multiple Listing Service (MLS), but we’ll also create a custom property page featuring your home and it’s story.
We’ll let everyone know when and where they can see your home with an Open House campaign. Anyone who showed interest in the Coming Soon and Just Listed campaigns will know about your open house guaranteeing a successful outcome.
We’ll also send e-mail announcements promoting your property to our proprietary database list of potential home buyers and our national network of real estate agents. Our targeting and placement strategy ensures your home is seen by the highest potential buyers on the social media channels they frequent the most. We market extensively on Facebook. Our campaigns are designed to generate interest in your property and enable us to connect with prospective home-seekers in a meaningful way quickly.
Record breaking follow up
Interested buyers are messaged right away
When a prospective buyer shows interest in your home and requests more information, our follow up system is triggered and we are able to automatically follow up with them within seconds. We know that when a person is searching for homes, they want to talk to someone right away and on their terms, not when we can get to it. We also use an exclusive follow up system that also allows us to track anyone who has looked, clicked or shown intent on your property.
So, what does all of this mean for you? We immediately follow up with buyers who show high levels of intent leading to the quick sale of your home.
"What sets them apart is clearly the marketing"
We helped Matt and Milka sell their home in one day (& buy too!)
Hear what they have to say about their experience.